Solo 360

Overview

What this project does

Showcase Matt Rangel's expertise in growth marketing, paid advertising, and digital strategy consultation. Generates qualified leads through strategic positioning, trust-building testimonials, transparent service offerings, and frictionless booking integration for discovery calls and engagement inquiries.

Features

Core features

• Hero section with value proposition and lead capture form
• Service offerings across 4 core pillars (Strategy & Positioning, Growth Marketing, Paid Advertising, Fractional Support)
• 4-step process breakdown (Diagnose → Prioritize → Build → Optimize)
• Trust credentials with proven metrics (6+ years experience, 124% PSPC increase, $20M+ managed, $250K+ revenue generated)
• Client logo carousel (Gosite, State Farm, Logical Position, HiRoad)
• Testimonial section with client quotes and company context
• Founder bio with headshot and social profile link
• Real-world experience breakdown (National Advertising, Performance Marketing, Startup Growth)
• Engagement model showcase (Growth Strategy, Hands-on Execution, Ongoing Management)
• Booking integration via LeadConnector for discovery calls and inquiries

Impact

What it delivers

• Lead generation engine optimized for service-based consultancy
• Trust-building through social proof (credentials, client logos, testimonials)
• Clear service differentiation across 4 complementary offerings
• Frictionless booking experience integrated with LeadConnector
• Mobile-responsive design for high conversion across devices
• SEO-optimized with rich metadata for search visibility
• Professional positioning emphasizing strategy + execution hybrid model
• Long-form page suitable for paid traffic (PPC, professional-network ads, email campaigns)
• Multi-section scroll experience with smooth navigation
• Engagement model cards with call-to-action buttons
• Process visualization with 4-step methodology
• Founder authority section with headshot and professional profile link
• Industry-based service filtering (based on client industry)
• Flexible engagement options (Strategy, Execution, Management tiers)

Under the hood

Technical specifications

Type

High-conversion professional services portfolio and lead generation landing page for growth marketing and advertising consulting.

Target users

SMB owners, startup founders, high-value business decision-makers, marketing directors, and agency partners seeking fractional CMO services, growth strategy, paid advertising management, and performance-driven marketing execution.

Admin & management

Booking workflow management through LeadConnector dashboard Lead form submission tracking and CRM integration Analytics and conversion tracking for lead source attribution Testimonial and case study management section Portfolio and past client management

Integrations

LeadConnector API (appointment scheduling and lead capture) Vercel deployment and CDN Next.js Image API for optimization Open Graph and social media integration Google Analytics / UTM tracking compatible

Frontend

Next.js 16 (App Router), TypeScript, React, Tailwind CSS

Styling

Tailwind CSS with dark mode support, micro-animations

Image Optimization

Next.js Image component with lazy loading and WebP support

Deployment

Vercel (solo-360-digital-growth.vercel.app domain)

CRM/Booking

LeadConnector API integration for appointment scheduling

Analytics

Built-in SEO meta tags (Open Graph, social share cards, structured metadata)

Form Handling

Form submission with support type selection

SEO & Meta

Comprehensive Open Graph, social share cards, and mobile app capabilities